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Distributor Spotlight | Crane Engineering
In Kimberly, Wisconsin, a conversation took place with Lance Crane, the owner, president, and CEO of Crane Engineering. Lance was approached to share insights into the company's longstanding partnership with Viking Pump. This collaboration has been a cornerstone for Crane Engineering as they’ve grown and adapted over the decades.
The journey began 80 years ago when Herbert Crane founded the company on Wisconsin Avenue in Appleton. Starting out as a single-person operation representing two brands—Viking Pump and ITT Goulds Pumps—the initial focus was on the pulp and paper industry, with early clients like Kimberly-Clark Corp. and Consolidated Papers, Inc. (now Stora Enso). These products remain integral parts of Crane Engineering's offerings today.
Fast forward to 1962 when Jim Crane joined the business, eventually purchasing it from his father in 1968. Under Jim's leadership, the company diversified into sectors such as general industrial, food, municipal water, and wastewater. By expanding its product range to include various types of pumps, valves, mechanical seals, and filters, the company grew from a small team to a thriving enterprise reaching $1 million in sales by 1972. However, it was Lance Crane who truly transformed the company after joining in 2004 and acquiring it in 2007. His efforts have not only driven impressive growth but also instilled a unique corporate culture centered around six core values: Integrity & Respect, Teamwork, Customer Focus, Excellence & Innovation, Passion & Energy, and Fun. These values now serve as guiding principles for evaluating employee performance within the organization.
To celebrate their 80th anniversary, the entire workforce gathered together, marking a significant milestone in their history. As part of their commitment to excellence, annual awards are presented at year-end ceremonies honoring achievements across different categories. Additionally, there's an exclusive '212 Award,' akin to MVP honors in sports, emphasizing how even slight improvements can yield substantial results—a philosophy shared by Viking Pump as well.
Crane Engineering stands as one of the Midwest's premier providers of fluid process solutions, boasting the distinction of being Wisconsin’s largest pump and valve distributor. With operations spanning over 3,000 customers across 46 states, Canada, and Mexico, they maintain three primary locations in Kimberly, WI: a Distribution Headquarters, a Service and Repair Center, and OptiFlow™ Integrated Skid Systems. Just over a year and a half ago, they acquired RD Smith, another pump distributor based in Eau Claire, focusing primarily on dairy and food/beverage industries—currently the top market in Wisconsin surpassing traditional paper sectors.
Their service capabilities extend beyond mere distribution; they offer comprehensive support through their field repair teams ensuring timely maintenance post-installation. Furthermore, innovations like their mobile wastewater treatment system called Oystraâ„¢ showcase their dedication towards sustainable practices while contributing positively to communities worldwide. Funded partly via grants from the Bill & Melinda Gates Foundation, this initiative aims to address sanitation challenges in underdeveloped regions lacking proper infrastructure.
When it comes to partnerships, Crane Engineering excels particularly well with Viking Pump. Recently, they secured a major contract with a prominent Wisconsin-based food processor supplying Viking 4724 Series™ stainless steel pump assemblies used in manufacturing sauces destined for packaged ‘steamable’ potatoes. What sets these units apart is their robust stainless steel bases and guards enhancing durability significantly compared to competitors' offerings.
This project exemplifies teamwork between Viking and Crane where Viking supplied the pumps while Crane assembled them into complete packages ready-to-use. Such collaborative efforts aim not only at improving operational efficiencies but also reducing long-term costs associated with equipment ownership—a mutual objective cherished by both entities. Tom Schroeder, District Team Leader at Viking, highlighted their progressive approach towards offering tailored solutions ensuring optimal performance longevity. He described this relationship as forming a powerful triad involving Viking, Crane, and ultimately benefiting end-users too.
Looking ahead, both companies align closely regarding digital strategies including enhanced social media engagement and upcoming e-commerce initiatives aimed at promoting pump sales more efficiently. It seems clear that this dynamic duo will continue making waves within the industry landscape! For those interested in learning more about Crane Engineering, their official website craneengineering.net provides comprehensive details about their extensive portfolio and mission-driven endeavors.