Autodesk Sponsors Independent Report Offering Customer & Employee Strategies for Growth in the Next Normal

In today’s fast-evolving business landscape, many leaders are no longer just preoccupied with survival strategies but are now turning their attention to growth opportunities in what is being termed the “next normal.” Recognizing this shift, Autodesk has commissioned a second installment in its three-part research series, this time delving into the profound impact of the rapid adoption of distributed work on customers, employees, and organizational structures. Entitled “The Future is Distributed: Customer and Employee Relationships in the Digital Age,” this report was crafted by Susan Etlinger, a prominent senior technology analyst at Altimeter and the mind behind the popular TED talk, “What Do We Do With All This Big Data?” The document provides deep insights into both the human and operational transformations brought about by these changes, offering actionable strategies for leaders looking to thrive in a digital-first world. The study explores several key areas: - How digital and remote work models are reshaping customer and employee expectations. - The measures organizations are taking to build sustainable resilience. - The evolution of communication dynamics within companies, necessitating new approaches to leadership. Attached below is an image illustrating some of the core themes discussed in the report. [Image description: A visual representation of interconnected nodes symbolizing digital collaboration.] For those interested in diving deeper, the complete report, along with its predecessor in the series, is available for download. Future versions will be translated into multiple languages, including Chinese, French, German, Italian, Japanese, Korean, Polish, and Spanish. Looking ahead, the concluding report in this series will be released on February 1st in the United States, focusing on optimizing business models to fully capitalize on the opportunities presented by digital transformation. Stay tuned for more updates as we continue to explore this transformative journey together. This ongoing research initiative underscores the critical role that adaptability and innovation play in navigating the complexities of modern business environments. By embracing the principles outlined in these reports, organizations can position themselves not only to survive but to flourish amidst the challenges and possibilities of the future.

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