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Compared with the steady growth of last year, the light truck market in 2007 was always weak. In the first seven months of this year, despite the increase in China's light trucks, the increase was significantly lower than the average truck level. Since entering the month of October, the light-duty-card market has finally emerged from concealment, showing signs of recovery. According to the latest statistics from the China Association of Automobile Manufacturers, in October 2007, the production and sales of commercial vehicles in China were 212,595 and 211,834, respectively, a year-on-year increase of 26.04% and 26.01%. In October, the production and sales volume of light trucks were 100,347 units and 96,366 units respectively, an increase of 14.42% and 13.53% from the previous month.
Three major shocks, new signs of germination in the light truck market
JAC, Futian, and Dongfeng are still sitting in the top three in terms of absolute advantage. Among them, Futian tops the list with sales of 26,000 units. Jianghuai and Dongfeng win the second place and exploratory flower position with sales of 11,000 and 0.6 million respectively, and the status of the big three light trucks. Still can't shake it. Among them, Jianghuai maintained a rapid momentum, ranking at the top three with a monthly growth rate of 10.7%. Kama and JMC also performed well.
Analyzing the overall performance of the market in the third quarter, we found that since October, due to the impact of the off-season, the overall automotive market has entered a downturn, especially for the truck market. In October, the production and sales volume of the domestic truck market was 107,087 units and 107,464 units respectively. The industry as a whole was in a declining trend, and its output decreased by nearly 11% from last month, and sales volume fell by more than 16%. Futian and Dongfeng, two major commercial vehicle companies, also experienced significant declines, of which Foton sales fell by 10.83%. Only Jianghuai Motor Co., Ltd. bucked the trend and its sales were all the way up. Under the circumstance of the overall industry's gloomy situation, it was the first to achieve growth of 3.34%, becoming the only company that achieved positive growth among the top three light truck companies in October. After the automobile market in August was generally warming up, sales of JAC light trucks once again set a record growth of 21.98%, becoming the main growth point for driving the light truck market.
As of the end of October, JAC light trucks again topped the list with a monthly growth rate of 10.7%, becoming the company's positive growth for three consecutive months in the third quarter, and maintaining a strong upward momentum, which is a big winner in this game. .
The market is increasingly rational, and the brilliant achievements attributed to the word-of-mouth effect
I do not know when to start, "Jin 9 Silver Ten" has become synonymous with the domestic auto market sales season. However, in the past two years, the pattern of selling “Golden 9 Silver and 10 Silver†is gradually drifting away. Judging from the monthly sales statistics of trucks in previous years, after 2004, the domestic automobile market did not reproduce the surge in sales in September and October. During the Golden Week this year, there was no hot scene in the auto market. In spite of frequent promotions and price cuts by manufacturers, rational consumers do not seem to buy vendors' sales accounts. In the interview, a Song Manager who has worked with many brands of light trucks told us: “Almost all light truck users will ask friends and family about the models before they buy a car. The cost is low and the quality is excellent. Buying.†Manager Song said with confidence: “In many brands of light trucks, I am most confident in selling JAC trucks. I am not afraid to sell off in the off-season and sell well!†According to his analysis, JAC’s sales are better due to the quality of the products. And the service is excellent, but also attributed to the good reputation effect of JAC light trucks, the old user's return rate is more than 80%, "user recognition or word of mouth effect!"
The public business Eight Immortals cross the sea, the quality is still the key to the market
Since entering the peak season, manufacturers have launched a variety of weapons in order to stimulate sales: such as buying a car to send satellite navigators, gift packages, price cuts and other activities. Some time ago, some manufacturers even hyped up the so-called “bloodline marketing†and once occupied the market’s public opinion peak, but the sales volume was always flat. On the other hand, companies such as Jianghuai and Dongfeng strive to do a good job of products and take quality as the starting point, so that they will never change. In particular, the JAC light trucks have maintained a strong upward trend in the midst of the third quarter since entering the third quarter, and they have greatly overtaken Fukuda.
Industry experts said that consumers’ cognitive ability is gradually improving and buying behavior is becoming more rational. Quality has become a key factor in leading the market. Businesses like Jianghuai have continued to grow because of its quality strategy that has persisted for many years. As the market matures, Jianghuai Automobile can maintain continuous and rapid development in the fierce market competition. On the one hand, it is based on the accumulation of technological advantages of Jianghuai Automobile over the years, and it is also Jianghuai Automobile's long-term insistence on building a “leading technology and qualityâ€. Product results.
At the listing ceremony of Jianghuai Shuai Ling II recently, An Jin, general manager of Jianghuai Automobile Co., Ltd. expressed with confidence: “High quality is the cornerstone of JAC's winning the market.†It is under the guidance of this business philosophy that in early November, in China Among the creditworthy enterprises selected by the Chamber of Commerce for the Import and Export of Mechanical and Electrical Products, Jianghuai Automobile obtained the "AAA" credit enterprise and became one of the most creditworthy enterprises recognized by consumers in 2007.
In today's vigorous development of China's light-duty truck products, China's light-duty truck companies have gone through a process of product-marketing and marketing-product cognition, and the process of marketing-to-product returns can demonstrate that this market is gradually becoming mature and perfect. It is believed that with the waves of the market, a group of companies that are based on honesty and honesty, and who are serious about making products, will surely become stronger and stronger and gradually become the backbone of the healthy development of the industry!